November 18, 2022
- Harrisburg, PA
America250PA announces Pennsylvania College of Art & Design as the winner of its fourth annual 2022 Direct Effect Innovation Challenge (DEIC). The Pennsylvania College of Art & Design team competed against four other postsecondary institutions-Lebanon Valley College, Point Park University, Rosemont College, and Ursinus College-and received the highest score from a judging panel of industry professionals.The DEIC is a multi-round competition that challenges students from postsecondary institutions across the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life challenges and questions."Watching bright young Pennsylvanians participate in the Direct Effect Innovation Challenge each year is beyond inspiring," said Cassandra Coleman, Executive Director of America250PA. "This next generation of Pennsylvanians holds the keys to our future and ensuring their involvement in the 250th anniversary is crucial to our work. America250PA aims to tell the stories of all Pennsylvanians over the last 250 years, but also hopes to shape the path forward for the next 250. It is our goal that programs like this one will empower these students to get involved and make differences in their communities for years to come," she continued.