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November 18, 2022 - Harrisburg, PA

AMERICA250PA Announces the Winners of Statewide 2022 Direct Effect Innovation Challenge

America250PA announces Pennsylvania College of Art & Design as the winner of its fourth annual 2022 Direct Effect Innovation Challenge (DEIC). The Pennsylvania College of Art & Design team competed against four other postsecondary institutions-Lebanon Valley College, Point Park University, Rosemont College, and Ursinus College-and received the highest score from a judging panel of industry professionals.

The DEIC is a multi-round competition that challenges students from postsecondary institutions across the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life challenges and questions.

"Watching bright young Pennsylvanians participate in the Direct Effect Innovation Challenge each year is beyond inspiring," said Cassandra Coleman, Executive Director of America250PA. "This next generation of Pennsylvanians holds the keys to our future and ensuring their involvement in the 250th anniversary is crucial to our work. America250PA aims to tell the stories of all Pennsylvanians over the last 250 years, but also hopes to shape the path forward for the next 250. It is our goal that programs like this one will empower these students to get involved and make differences in their communities for years to come," she continued.



<a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_01.jpg" target="_blank">⇣ Download Photo<br></a>America250PA announces Pennsylvania College of Art & Design as the winner of its fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_02.jpg" target="_blank">⇣ Download Photo<br></a>Jaclyn Victor, Director of Partnerships & Engagement for America250PA, hosts the fourth annual Direct Effect Innovation Challenge (DEIC), a multi-round competition that challenges students to design and develop integrated marketing campaigns based on real-life challenges, in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_03.jpg" target="_blank">⇣ Download Photo<br></a>Cassandra Coleman, Executive Director of America250PA, celebrates the fourth annual Direct Effect Innovation Challenge (DEIC), a multi-round competition that challenges students to design and develop integrated marketing campaigns based on real-life challenges, in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_04.jpg" target="_blank">⇣ Download Photo<br></a>America250PA announces Pennsylvania College of Art & Design as the winner of its fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_05.jpg" target="_blank">⇣ Download Photo<br></a>Attorney Michael Coran, Partner at Klehr Harrison Harvey Branzburg LLP, celebrates the fourth annual Direct Effect Innovation Challenge (DEIC), a multi-round competition that challenges students to design and develop integrated marketing campaigns based on real-life challenges, in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_06.jpg" target="_blank">⇣ Download Photo<br></a>Brooke Smith, Regional Community Relations Manager for UGI Utilities, celebrates the fourth annual Direct Effect Innovation Challenge (DEIC), a multi-round competition that challenges students to design and develop integrated marketing campaigns based on real-life challenges, in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_07.jpg" target="_blank">⇣ Download Photo<br></a>Lebanon Valley College students present their marketing campaign in the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_08.jpg" target="_blank">⇣ Download Photo<br></a>Pennsylvania College of Art & Design students present their marketing campaign in the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_09.jpg" target="_blank">⇣ Download Photo<br></a>Pennsylvania College of Art & Design students present their marketing campaign in the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_10.jpg" target="_blank">⇣ Download Photo<br></a>Pennsylvania College of Art & Design students present their marketing campaign in the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_11.jpg" target="_blank">⇣ Download Photo<br></a>The judging panel, consistent of industry professionals, takes notes and asks questions during the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_12.jpg" target="_blank">⇣ Download Photo<br></a>Point Park University students present their marketing campaign in the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_13.jpg" target="_blank">⇣ Download Photo<br></a>The judging panel, consistent of industry professionals, takes notes and asks questions during the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_14.jpg" target="_blank">⇣ Download Photo<br></a>The judging panel, consistent of industry professionals, takes notes and asks questions during the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_15.jpg" target="_blank">⇣ Download Photo<br></a>Rosemont College students present their marketing campaign in the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_16.jpg" target="_blank">⇣ Download Photo<br></a>Ursinus College students present their marketing campaign in the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_17.jpg" target="_blank">⇣ Download Photo<br></a>America250PA announces Pennsylvania College of Art & Design as the winner of its fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_18.jpg" target="_blank">⇣ Download Photo<br></a>The judging panel, consistent of industry professionals, takes notes and asks questions during the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_19.jpg" target="_blank">⇣ Download Photo<br></a>America250PA announces Pennsylvania College of Art & Design as the winner of its fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_20.jpg" target="_blank">⇣ Download Photo<br></a>America250PA announces Pennsylvania College of Art & Design as the winner of its fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_21.jpg" target="_blank">⇣ Download Photo<br></a>Point Park University students present their marketing campaign in the fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_22.jpg" target="_blank">⇣ Download Photo<br></a>Lebanon Valley College receives third place in the America250PA 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_23.jpg" target="_blank">⇣ Download Photo<br></a>Point Park University receives second place in the America250PA 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_24.jpg" target="_blank">⇣ Download Photo<br></a>America250PA announces Pennsylvania College of Art & Design as the winner of its fourth annual 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022. <a href="https://filesource.wostreaming.net/commonwealthofpa/photo/22154_dced_pa250_contest_25.jpg" target="_blank">⇣ Download Photo<br></a>Ursinus College participates in the America250PA 2022 Direct Effect Innovation Challenge (DEIC), in Harrisburg, PA on November 18, 2022.