February 22, 2024 - Harrisburg, PA
The Pennsylvania State Police (PSP) announced the launch of an advertising campaign focused on attracting more people to a career as a state trooper. The recruitment initiative utilizes various media channels, including a television commercial set to debut during Sunday's 3:30PM NHL game between the Philadelphia Flyers and the Pittsburgh Penguins, and commercials during March Madness. WATCH HERE. "The PSP provides a unique foundation for troopers to experience a variety of unique job opportunities with the department, and this advertising campaign highlights just a few of the many specialized positions available," said Colonel Christopher Paris, Commissioner of the Pennsylvania State Police. "From canines and computer crimes to forensics and fire investigations, whether you're tactically minded or tech-savvy, dozens of challenging but rewarding job opportunities are waiting for you." The recruitment campaign includes ads on billboards, streaming services, radio, digital and social media. PSP plans to secure airtime for the TV commercial during other televised sports events. The advertising campaign comes on the heels of substantive increases in cadet applications to PSP since Governor Shapiro waived the college requirement for applicants last August. In 2023, PSP saw a 258% increase in the number of applicants taking the test to become a state trooper. The Governor's 2024-25 budget proposal calls for an additional four new classes of cadets, to ensure the PSP can have the tools, the flexibility, and the personnel to continue keeping Pennsylvanians safe.
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