November 17, 2023 - Harrisburg, PA
America250PA announces Ursinus College as the winner of its fifth annual 2023 Direct Effect™ Innovation Challenge (DEIC), a multi-round competition that challenges students from postsecondary institutions across the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life challenges and questions. The Ursinus College team competed against four other postsecondary institutions-King's College, Pennsylvania College of Art & Design, Rosemont College, and Westmoreland County Community College-and received the highest score from a judging panel of industry professionals.