May 20, 2024 - Moosic, PA
Governor Josh Shapiro, Lieutenant Governor Austin Davis, and Department of Community and Economic Development (DCED) Secretary Rick Siger joined statewide tourism leaders at PNC Field to unveil Pennsylvania's new state tourism brand and summer travel marketing campaign to encourage more people to travel across and visit the Commonwealth - Pennsylvania: The Great American Getaway. Pennsylvania is a premier weekend getaway destination within close driving proximity to major hubs along the East Coast, including New York City, Baltimore, and Washington DC. Pennsylvania's main streets and small towns, world class restaurants and bars, renowned historical sites, thrilling outdoor recreation, and top tier events and sports can be experienced in a single weekend by nearly 72 million people who live within a four-hour drive of thousands of getaways and experiences. "Here in Pennsylvania, we have it all - from top tier sports and events, award-winning restaurants, incredible hikes and state parks, and the most important historic sites in the country that tell the story of our shared history. More people deserve the chance to come here and experience the magic of Pennsylvania for themselves," said Governor Josh Shapiro. "72 million people live within a four-hour drive of Pennsylvania - and once you're here, you'll find there's something for every member of the family. Pennsylvania is the Great American Getaway, and my Administration is making tourism a top priority for the first time in more than a decade - it is a central part of our economic development strategy and my new budget calls for an $18 million increase for tourism and business marketing. This new brand and funding will help us grow small businesses, support our communities, and create opportunity for more Pennsylvanians." Speakers IncludeKatie Beekman, General Manager of the Scranton/Wilkes-Barre RailRidersGovernor Josh ShapiroLieutenant Governor Austin DavisRick Siger, Secretary, Department of Community and Economic DevelopmentJoe Massaro, President and CEO, the Pennsylvania Restaurant and Lodging AssociationCurt Camoni, Executive Director, Lackawanna County Visitors Bureau
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