November 15, 2024 - Harrisburg, PA
America250PA announced Point Park University as the winner of its sixth annual 2024 Direct Effect™ Innovation Challenge (DEIC), a multi-round competition that challenges students from postsecondary institutions across the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life challenges and questions. Point Park University competed against four other postsecondary institutions-Rosemont College, Westmoreland County Community College, Pennsylvania College of Art & Design, and Penn State Altoona-and received the highest score from a judging panel of industry professionals.The 2024 DEIC consisted of three rounds: a campus round, a virtual second round, and today's in-person final round at the Pennsylvania State Capitol Complex in Harrisburg, PA. This year's theme-"Powering the Future"-challenged students to design and pitch original integrated marketing campaigns promoting the Pennsylvania Turnpike Commission's adoption of solar energy, raising awareness about the benefits of solar power and encouraging interest in sustainable transportation solutions. With a 30-year commitment to sustainable best practices, the Pennsylvania Turnpike Commission aims to become America's First Sustainable Superhighway by 2040. The student teams have the opportunity to make a significant impact and be a part of its85-year history. Today's event featured remarks from Cassandra Coleman, America250PA Executive Director; Andre Castillo, America250PA Engagement & Volunteer Coordinator and former DEIC participant; Keith Jack, Director of Facilities Operations, Pennsylvania Turnpike Commission; and Donald Brominski, Director of Business Development at UGI Utilities Inc.
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