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July 15, 2026 - Middletown, PA

Shapiro Administration's Campaign to End Substance Use Disorder Stigma Expands to Major Construction Industry Partner, Ensures Workforce Hit Hard by Opioid Epidemic Feels Comfortable Asking for Help

The Department of Drug and Alcohol Programs (DDAP) announces the Keystone Contractors Association (KCA) is joining the Shapiro Administration's statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.

Life Unites Us is the Administration's people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD. It is designed to reinforce and normalize that recovery is not only possible but supported by individuals, businesses, and organizations across the state.

"Reducing the stigma associated with the disease of addiction is at the crux of DDAP's work, and that work requires us to meet people where they live and work," said DDAP Deputy Secretary Sarah Boateng. "By adding an industry partner that plays a large role in building our Commonwealth while also facing unique challenges associated with opioid use disorder, we are expanding the reach of the Shapiro Administration's campaign into an industry where trusted voices matter and a supportive environment makes a difference."

Speakers in Order:
Sarah Boateng, Deputy Secretary Department of Drug and Alcohol Programs
Dr. Weston Kensinger, Director Penn State's Douglas W. Pollock Center for Addiction Outreach and Research
Jon O'Brien, Executive Director, Keystone Contractors Association
Randy Winder, Substance Use Navigator, University of Pennsylvania Center for Addiction Medicine & Policy, and person in recovery
Brad Meck, Clinical Research Coordinator, University of Pennsylvania Center for Addiction Medicine & Policy, and person in recovery



Middletown, PA.  Sarah Boateng, Deputy Secretary Department of Drug and Alcohol Programs, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_01.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Sarah Boateng, Deputy Secretary Department of Drug and Alcohol Programs, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_02.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  (L-R) Brad Meck, Randy Winder, Jon O'Brien, and Dr. Weston Kensinger.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_03.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Sarah Boateng listens as Dr. Weston Kensinger speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_04.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Dr. Weston Kensinger, Director Penn State's Douglas W. Pollock Center for Addiction Outreach and Research, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_05.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Dr. Weston Kensinger, Director Penn State's Douglas W. Pollock Center for Addiction Outreach and Research, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_06.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Dr. Weston Kensinger, Director Penn State's Douglas W. Pollock Center for Addiction Outreach and Research, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_07.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Jon O'Brien, Executive Director, Keystone Contractors Association, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_08.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Jon O'Brien, Executive Director, Keystone Contractors Association, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_09.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Randy Winder listens as Jon O'Brien speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_10.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Randy Winder, person in recovery, and Substance Use Navigator, University of Pennsylvania Center for Addiction Medicine & Policy, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_11.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  (L-R) Sarah Boateng, Brad Mech, and Randy Winder listen as Jon O'Brien speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_12.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Brad Meck, person in recovery, and Clinical Research Coordinator, University of Pennsylvania Center for Addiction Medicine & Policy, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_13.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Brad Meck, person in recovery, and Clinical Research Coordinator, University of Pennsylvania Center for Addiction Medicine & Policy, speaks at Wednesdays press event.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_14.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_15.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  Construction professionals working at a site behind Wednesdays press conference.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_16.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_17.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_18.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  A construction professional working at a site behind Wednesdays press conference.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_19.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  A construction professional working at a construction site behind Wednesdays press conference.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_20.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_21.jpg" target="_blank">⇣ Download Photo</a> Middletown, PA.  A construction professional working at a construction site behind Wednesdays press conference.  The Department of Drug and Alcohol Programs (DDAP) announced the Keystone Contractors Association (KCA) is joining the Shapiro Administrations statewide network of organizations working to end substance use disorder (SUD) stigma through a DDAP-funded campaign called Life Unites Us.  Life Unites Us is a people-forward, research-driven initiative that uses social media to spread stories of individuals in recovery, their family members, and allies who support those with SUD.  July 15, 2026.<br><a href="https://media.pacast.com/photo/29627_DDAP_BuildingHope_AG_22.jpg" target="_blank">⇣ Download Photo</a>